Cu\u1ed9c v\u1eadn \u0111\u1ed9ng \u201cNg\u01b0\u1eddi Vi\u1ec7t Nam \u01b0u ti\u00ean d\u00f9ng h\u00e0ng Vi\u1ec7t Nam\u201d l\u00e0 cu\u1ed9c v\u1eadn \u0111\u1ed9ng l\u1edbn, mang \u00fd ngh\u0129a thi\u1ebft th\u1ef1c cho ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam v\u1ec1 \u00fd th\u1ee9c, tinh th\u1ea7n y\u00eau n\u01b0\u1edbc, b\u1eb1ng vi\u1ec7c d\u00f9ng h\u00e0ng Vi\u1ec7t \u0111\u1ec3 k\u00edch th\u00edch ti\u00eau d\u00f9ng trong n\u01b0\u1edbc, th\u00fac \u0111\u1ea9y s\u1ea3n xu\u1ea5t ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng g\u1eb7p kh\u00f3 kh\u0103n nh\u01b0 hi\u1ec7n nay.<\/p>\n
Th\u1ef1c hi\u1ec7n Th\u00f4ng b\u00e1o s\u1ed1 264, nga\u0300y 31\/7\/2009 c\u1ee7a B\u1ed9 Ch\u00ednh tr\u1ecb v\u1ec1 tri\u1ec3n khai cu\u1ed9c v\u1eadn \u0111\u1ed9ng \u201cNg\u01b0\u1eddi Vi\u1ec7t Nam \u01b0u ti\u00ean d\u00f9ng h\u00e0ng Vi\u1ec7t Nam\u201d, t\u1eeb th\u00e1ng 10 n\u0103m 2009, \u1ee6y ban M\u1eb7t tr\u1eadn T\u1ed5 qu\u1ed1c Vi\u1ec7t Nam huy\u1ec7n Ki\u1ebfn Th\u1ee5y \u0111\u00e3 tri\u1ec3n khai r\u1ea5t t\u00edch c\u1ef1c cu\u1ed9c v\u1eadn \u0111\u1ed9ng n\u00e0y. Sau 5 n\u0103m, cu\u1ed9c v\u1eadn \u0111\u1ed9ng \u0111\u00e3 c\u00f3 hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t. M\u1eb7t tr\u1eadn T\u1ed5 qu\u1ed1c v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c \u0111o\u00e0n th\u1ec3 nh\u00e2n d\u00e2n t\u1eeb huy\u1ec7n \u0111\u1ebfn c\u00e1c c\u01a1 s\u1edf th\u01b0\u1eddng xuy\u00ean qu\u00e1n tri\u1ec7t m\u1ee5c \u0111\u00edch, \u00fd ngh\u0129a v\u00e0 n\u1ed9i dung cu\u1ed9c v\u1eadn \u0111\u1ed9ng t\u1edbi c\u00e1n b\u1ed9, h\u1ed9i vi\u00ean, \u0111o\u00e0n vi\u00ean v\u00e0 c\u00e1c t\u1ea7ng l\u1edbp nh\u00e2n d\u00e2n, nh\u1eb1m n\u00eau cao vai tr\u00f2 tr\u00e1ch nhi\u1ec7m, g\u01b0\u01a1ng m\u1eabu, \u01b0u ti\u00ean s\u1eed d\u1ee5ng h\u00e0ng h\u00f3a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t trong mua s\u1eafm t\u00e0i s\u1ea3n c\u00f4ng c\u0169ng nh\u01b0 ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n, \u0111\u00f4\u0300ng th\u01a1\u0300i pha\u0301t huy ma\u0323nh me\u0303 lo\u0300ng y\u00eau n\u01b0\u01a1\u0301c, \u00fd ch\u00ed t\u1ef1 l\u1ef1c, t\u1ef1 c\u01b0\u1eddng, t\u1ef1 t\u00f4n d\u00e2n t\u1ed9c, x\u00e2y d\u1ef1ng v\u0103n h\u00f3a ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam. \u0110\u00f4\u0300ng th\u01a1\u0300i \u0111\u00f4\u0323ng vi\u00ean ca\u0301c doanh nghi\u00ea\u0323p trong n\u01b0\u01a1\u0301c s\u1ea3n xu\u1ea5t ra nhi\u1ec1u h\u00e0ng Vi\u1ec7t Nam c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng, c\u00f3 s\u1ee9c c\u1ea1nh tranh cao, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u00eau d\u00f9ng trong n\u01b0\u1edbc v\u00e0 xu\u1ea5t kh\u1ea9u. M\u1eb7t tr\u1eadn T\u1ed5 qu\u1ed1c v\u00e0 c\u00e1c \u0111o\u00e0n th\u1ec3 nh\u00e2n d\u00e2n ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed, t\u00edch c\u1ef1c tuy\u00ean truy\u1ec1n v\u1ec1 cu\u1ed9c v\u1eadn \u0111\u1ed9ng, ph\u00e1t hi\u1ec7n v\u00e0 nh\u00e2n r\u1ed9ng c\u00e1c \u0111i\u1ec3n h\u00ecnh ti\u00ean ti\u1ebfn trong tri\u1ec3n khai tuy\u00ean truy\u1ec1n v\u00e0 th\u1ef1c hi\u1ec7n cu\u1ed9c v\u1eadn \u0111\u1ed9ng, ph\u00ea ph\u00e1n c\u00e1c bi\u1ec3u hi\u1ec7n t\u00e2m l\u00fd s\u00ednh h\u00e0ng ngo\u1ea1i trong c\u00e1c t\u1ea7ng l\u1edbp nh\u00e2n d\u00e2n v\u00e0 trong x\u00e3 h\u1ed9i.
\nC\u00e1c n\u1ed9i dung tuy\u00ean truy\u1ec1n v\u1ec1 cu\u1ed9c v\u1eadn \u0111\u1ed9ng \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p trong c\u00e1c c\u00e1c bu\u1ed5i sinh ho\u1ea1t \u0111\u1ecbnh k\u1ef3 c\u1ee7a M\u1eb7t tr\u1eadn T\u1ed5 qu\u1ed1c v\u00e0 c\u00e1c \u0111o\u00e0n th\u1ec3 c\u0169ng nh\u01b0 \u0111\u01b0\u1ee3c tri\u1ec3n khai d\u01b0\u1edbi h\u00ecnh th\u1ee9c sinh ho\u1ea1t chuy\u00ean \u0111\u1ec1, g\u1eafn th\u1ef1c hi\u1ec7n cu\u1ed9c v\u1eadn \u0111\u1ed9ng \u201cNg\u01b0\u1eddi Vi\u1ec7t Nam \u01b0u ti\u00ean d\u00f9ng h\u00e0ng Vi\u1ec7t Nam\u201d v\u1edbi c\u00e1c phong tr\u00e0o thi \u0111ua, c\u00e1c cu\u1ed9c v\u1eadn \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean c\u1ee7a t\u1ed5 ch\u1ee9c m\u00ecnh. Tr\u00ean 90% c\u00e1n b\u1ed9, \u0111\u1ea3ng vi\u00ean \u0111\u01b0\u1ee3c tuy\u00ean truy\u1ec1n, qu\u00e1n tri\u1ec7t s\u00e2u s\u1eafc nh\u1eefng nhi\u1ec7m v\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p th\u1ef1c hi\u1ec7n cu\u1ed9c v\u1eadn \u0111\u1ed9ng v\u00e0 h\u01a1n 65% s\u00f4\u0301 ng\u01b0\u1eddi d\u00e2n tham gia c\u00e1c bu\u1ed5i tuy\u00ean truy\u1ec1n. Cu\u1ed9c v\u1eadn \u0111\u1ed9ng th\u1ef1c s\u1ef1 \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 chuy\u1ec3n bi\u1ebfn s\u00e2u r\u1ed9ng trong nh\u1eadn th\u1ee9c s\u1eed d\u1ee5ng h\u00e0ng Vi\u1ec7t, \u01b0u ti\u00ean d\u00f9ng h\u00e0ng Vi\u1ec7t Nam c\u1ee7a nh\u00e2n d\u00e2n tr\u00ean \u0111\u1ecba b\u00e0n.<\/p>\n
Sau 5 n\u0103m tri\u1ec3n khai th\u1ef1c hi\u1ec7n Cu\u1ed9c v\u1eadn \u0111\u1ed9ng “Ng\u01b0\u1eddi Vi\u1ec7t nam \u01b0u ti\u00ean d\u00f9ng h\u00e0ng Vi\u1ec7t Nam”, c\u00e1c c\u1ea5p, c\u00e1c ng\u00e0nh, M\u1eb7t tr\u1eadn T\u1ed5 qu\u1ed1c v\u00e0 c\u00e1c \u0111o\u00e0n th\u1ec3 nh\u00e2n d\u00e2n t\u1eeb huy\u1ec7n \u0111\u1ebfn c\u01a1 s\u1edf \u0111\u1ec1u nh\u1eadn th\u1ee9c r\u00f5 m\u1ee5c \u0111\u00edch, \u00fd ngh\u0129a s\u00e2u s\u1eafc cu\u1ed9c v\u1eadn \u0111\u1ed9ng v\u00e0 tri\u1ec3n khai th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac, hi\u1ec7u qu\u1ea3. C\u00e1c doanh nghi\u1ec7p, doanh nh\u00e2n v\u00e0 c\u00e1c t\u1ea7ng l\u1edbp nh\u00e2n d\u00e2n t\u00edch c\u1ef1c h\u01b0\u1edfng \u1ee9ng cu\u1ed9c v\u1eadn \u0111\u1ed9ng, c\u00f3 \u00fd th\u1ee9c h\u01a1n trong vi\u1ec7c s\u1ea3n xu\u1ea5t, ti\u00eau d\u00f9ng h\u00e0ng ho\u00e1 trong n\u01b0\u1edbc.<\/p>\n
Theo \u0111\u00e1nh gi\u00e1, ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi mua h\u00e0ng ho\u00e1 \u0111\u00e3 l\u1ef1a ch\u1ecdn h\u00e0ng h\u00f3a Vi\u1ec7t Nam; nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng khuy\u00ean ng\u01b0\u1eddi th\u00e2n trong gia \u0111\u00ecnh, b\u1ea1n b\u00e8 n\u00ean s\u1eed d\u1ee5ng h\u00e0ng Vi\u1ec7t; ho\u1eb7c c\u00f3 ng\u01b0\u1eddi tr\u01b0\u1edbc \u0111\u00e2y c\u00f3 th\u00f3i quen mua h\u00e0ng c\u00f3 ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9 \u1edf n\u01b0\u1edbc ngo\u00e0i, nay \u0111\u00e3 d\u1eebng mua (ho\u1eb7c \u00edt mua h\u01a1n), thay b\u1eb1ng mua h\u00e0ng s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc. \u1ee6y ban M\u1eb7t tr\u1eadn T\u1ed5 qu\u1ed1c Vi\u1ec7t Nam huy\u1ec7n \u0111\u00e3 c\u00f9ng c\u00e1c ng\u00e0nh li\u00ean quan, ch\u1ee7 \u0111\u1ed9ng v\u00e0 t\u00edch c\u1ef1c ph\u1ed1i h\u1ee3p tham gia v\u00e0o c\u00e1c \u0111\u1ee3t \u0111\u01b0a \u201cH\u00e0ng Vi\u1ec7t v\u1ec1 n\u00f4ng th\u00f4n\u201d, t\u1ed5 ch\u1ee9c H\u1ed9i ch\u1ee3 th\u01b0\u01a1ng m\u1ea1i, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho nh\u00e2n d\u00e2n tham quan, mua s\u1eafm.<\/p>\n
Trong th\u1eddi gian t\u1edbi, \u1ee6y ban M\u1eb7t tr\u1eadn T\u1ed5 qu\u1ed1c Vi\u1ec7t Nam huy\u1ec7n Ki\u1ebfn Th\u1ee5y s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh cu\u1ed9c v\u1eadn \u0111\u1ed9ng n\u00e0y trong to\u00e0n th\u1ec3 c\u1ed9ng \u0111\u1ed3ng, nh\u1eb1m thay \u0111\u1ed5i nh\u1eadn th\u1ee9c v\u00e0 d\u1ea7n thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u1eb1m k\u00edch c\u1ea7u ti\u00eau d\u00f9ng trong n\u01b0\u1edbc ph\u00e1t tri\u1ec3n, th\u00fac \u0111\u1ea9y vi\u1ec7c s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a t\u1eeb c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ee7a Vi\u1ec7t Nam.<\/p>\n
Hi\u1ec7n nay, H\u1ed9i N\u00f4ng d\u00e2n huy\u1ec7n \u0111ang ph\u1ed1i h\u1ee3p v\u1edbi Si\u00eau th\u1ecb Metro, th\u1ef1c hi\u1ec7n \u0111\u1ed5i h\u00e0ng c\u0169 l\u1ea5y h\u00e0ng m\u1edbi, v\u1edbi 4 lo\u1ea1i m\u1eb7t h\u00e0ng l\u00e0: n\u1ed3i c\u01a1m \u0111i\u1ec7n, \u00e1o m\u01b0a, m\u0169 b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1c lo\u1ea1i xoong, n\u1ed3i. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o n\u00f4ng d\u00e2n h\u01b0\u1edfng \u1ee9ng.<\/p>\n
\u0110\u1ec3 cu\u1ed9c v\u1eadn \u0111\u1ed9ng \u0111i v\u00e0o chi\u1ec1u s\u00e2u, kh\u00edch l\u1ec7 \u0111\u1ed9ng vi\u00ean c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc s\u1ea3n xu\u1ea5t nhi\u1ec1u h\u00e0ng h\u00f3a \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng cao, \u1ee6y ban M\u1eb7t tr\u1eadn T\u1ed5 qu\u1ed1c Vi\u1ec7t Nam huy\u1ec7n d\u1ef1 \u0111\u1ecbnh trong nh\u1eefng th\u00e1ng cu\u1ed1i n\u0103m 2014 s\u1ebd m\u1eddi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 uy t\u00edn, c\u00e1c doanh nghi\u1ec7p, si\u00eau th\u1ecb v\u1ec1 Ki\u1ebfn Th\u1ee5y th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0a h\u00e0ng Vi\u1ec7t v\u1ec1 n\u00f4ng th\u00f4n, \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i, ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n gi\u00e1 \u01b0u \u0111\u00e3i \u0111\u1ed1i v\u1edbi nh\u1eefng m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng thi\u1ebft y\u1ebfu, ph\u1ee5c v\u1ee5 \u0111\u1eddi s\u1ed1ng d\u00e2n sinh, \u0111\u1ea3m b\u1ea3o cho m\u1ecdi gia \u0111\u00ecnh n\u00f4ng th\u00f4n, v\u1edbi kh\u1ea3 n\u0103ng \u0111\u1ed3ng ti\u1ec1n c\u00f3 h\u1ea1n \u0111\u1ec1u \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn mua s\u1eafm trong th\u1eddi bu\u1ed5i kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n n\u00e0y. V\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 ch\u1ee7 tr\u01b0\u01a1ng m\u00e0 c\u1ea5p \u1ee7y \u0110\u1ea3ng, ch\u00ednh quy\u1ec1n c\u1ee7a huy\u1ec7n Ki\u1ebfn Th\u1ee5y s\u1ebd \u0111\u01b0a v\u00e0o Ngh\u1ecb quy\u1ebft chuy\u00ean \u0111\u1ec1 trong n\u0103m 2015 s\u1eafp t\u1edbi, theo tinh th\u1ea7n Ngh\u1ecb quy\u1ebft c\u1ee7a Ban Th\u01b0\u1eddng v\u1ee5 Th\u00e0nh \u1ee7y H\u1ea3i Ph\u00f2ng.<\/p>\n